“The other thing that I feel really important is the element of surprise. “It’s all about the story and feeling of immersion,” he explains, adding that each event in the game needs to feel like something that belongs in that world. Tams says that making sure an event feels like a natural fit for the title and its mechanics is the most important aspect of creating any good in-game event.Īngry Birds Evolution uses regular events to keep players engaged for the long-term Good examples here are the recent Iron Maiden partnership and now the just launched partnership with the NFL.” “We believed then, and we still do, that having a constant flow of new stories with the events in the games keeps players excited, surprised and engaged.
Angry Birds Evolution was built to be a game with very versatile tools for live operations so that we can reach these goals. “In particular, events that lend themselves to the creation of new birds and stories that we can tell with them.
“As one of the biggest aspects of the game is the amount of new birds for the Angry Birds universe, we decided that the best way to have a ‘new take’ on the bird islands was to focus on events,” says Tams. Speaking to, Rovio Games VP Miika Tams says the goal during development was to create a game that has something happening all the time and a product that “keeps players surprised and excited”. London studio Space Ape swears by them, previously claiming in 2016 that it makes up to 50 per cent of its revenues from in-game events.Īfter successful updates to Angry Birds 2, following what was a slow start and turning the game into a top grosser, Rovio has learned many lesson in the area of live ops.įor one of its latest releases, the turn-based RPG puzzle game Angry Birds Evolution, in-game events were a key part of the development process even before the title was released. The live operations process isn’t just your typical updates however, in-game events can also be popular too. The top grossing charts often show titles that have been out for years - see Clash of Clans, Candy Crush Saga, Gardenscapes - and these are games that have received a consistent stream of updates since launch. Over the years live operations has become a key element of releasing and maintaining a mobile game.
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